Marchio Ospitalita’ Italiana
“ITALIAN HOSPITALITY” SEAL ARRIVES IN SOUTH AFRICA
2015-2016, 6th EDITION
What is the Marchio Ospitalità Italiana?
The Marchio Ospitalità Italiana, Italian Hospitality Seal, was established and launched in Italy in 1997 by the Unioncamere and National Institute for Tourism Research (ISNART), in collaboration with Fipe (Italian Federation of Public Enterprises) and the Italian Chambers of Commerce (CCIE). Since its inception Marchio Ospitalità Italiana has gained traction and is active throughout the world. The primary objective of the project is to:
- develop and promote Italian agro-alimentary products and add value to the culinary culture of Italy;
- nurture and enhance the image of Italian restaurants that uphold and respect the high quality and standards that are synonymous with Italian cuisine and hospitality abroad;
- create an international network around which events can be organized to promote Italian products of the highest quality;
- create new opportunities and events to promote Italian restaurants and Marchio Ospitalità Italiana worldwide (RIM).
Synonymous with Italian cuisine is excellence, quality and hospitality that is predictably accompanied by close attention to detail that surpasses simple “eating”. Restaurants that embrace the tradition of culinary excellence are considered genuine “Ambassadors of the ‘Italian palate’, and Italy’s rich culture.
The Italian Hospitality Seal was purposely created to protect Italian heritage, and to endorse restaurants and restaurateurs who strive to promote it. The seal aims to promote and protect authentic “Made in Italy” brands, products and restaurants and to separate these from “Italian-sounding” imitations. The seal is awarded under strict evaluation processes and it guarantees the recipient restaurants prestige and visibility. Certified restaurants become part of an international network. To date more than 1600 restaurants have been certified.
Download the "10 Q Ospitalita Italiana" application for Iphone and Ipad from the Apple Store. "10 Q Ospitalita" Italian allows you to check out all the Marchio Ospitalita Italiana certifed restaurants, hotels, cottages and many more. Visit the official website
The Italian-South African Chamber of Trade and Industries and the Italian Hospitality Seal
The Italian-South African Chamber of Trade and Industries in Johannesburg both support and promote the Italian Hospitality Seal and the spirit of authenticity and tradition that it represents. The Chamber has and continues to be a promoter of the “Made in Italy” brand and products. With these authentic products, chefs who are trained in the art of traditional Italian cuisine are able to create tastes and flavours reminiscent of their land of origin from anywhere in the world.
To date, twenty-seven South African restaurants have received this prestigious certification.
Address: 11, Hazelwood Road, Pretoria
Telephone: +27 12 3467873
Fax: +27 072 367 1018
Address: 53 Conrad Drive, Blairgowrie, Randburg
Telephone: +27 84 603 7966
Address: 22d,4th Avenue, Parkhurst
Telephone: +27 11 447 4448
Fax: +27 86 558 8444
CAFÉ’ DEL SOL
Address: Shop 17, Olivedale Corner Shopping Center, Cnr President Fouche Drive & Olive Road
Telephone: +27 11 704 6493
Fax: +27 11 704 3754
CAMPO DI MARE
Address: Avenida de Marginal 5714, Maputo, Mozambique
Telephone: +258 84 6844374
CREMALAT @ LA CUCINA
Address: Germinston, Greenhills Industrial Estate, Sam Green Road, Tunney EXT 6
Telephone: +27 11 828 7838
Fax: +27 11 822 8315
Address: Cnr Dunvegan Ave & Boeing Rd, East Dunvegan, Edenvale
Telephone: +27 11 454 6201
Fax: +27 11 454 6186
Address: Shop 18, Linksfield Terrace, 110 Linksfield Rd, Dowerglen Ext 10
Telephone: +27 11 882 1318
Address: 60 ST Peters Lane Hermanus, Western Cape
Telephone: +27 28 313 0532
Fax: +27 86 663 2247
Address: Shop 21 Groenkloof Plaza, 48 Bronkhorst Street, Groenkloof, Pretoria
Telephone: +27 12 346 0916
Fax: +27 12 346 0086
Address: 143 Queen Street, Johannesburg
Telephone: +27 11 6229716
IL LEONE – MASTRANTONIO
Address: 22 Cobern Street, corner of Prestwich Street, Greenpoint, Cape Town
Telephone: +27 21 421 0071
ILLOVO – MASTRANTONIO
Address: shop 6C, Illovo square, 3 Rivonia Road, Illovo, Johannesburg
Telephone: +27 11 268 6754
Fax: +27 11 268 5849
Address: Jan Smuts Avenue, Hutton Court, Johannesburg
Telephone: +27 11 788 8948
LA SCALA – MASTRANTONIO
Address: Shop U58, Montecasino, Fourways, Johannesburg
Telephone: +27 11 511 1958
Fax: +27 11 511 1959
LUCA’S RISTORANTE ITALIANO
Address: No.3 Achter Road, Cnr Witkoppen Rd, Sunninghill.
Telephone: +27 11 234 1085
Address: 1st Road, located at Southern Sun, Hyde Park, Sandton
Telephone: +27 11 341 8080
Fax: +27 11 341 8081
Address: Morningside Shopping Centre, Rivonia Road, Morningside, Sandton
Telephone: +27 87 940 3811
PRONTO ITALIAN RESTAURANT
Address: 345 The Colony Shopping Center, Jan Smuts Avenue, Johannesburg
Telephone : +27 11 4474346
Address: 62 Tyrone Avenue - Parkview
Telephone: +27 11 646 6996
Fax: +27 011 646 6996
Address: Oaklands shopping Center, Cnr Pretoria & Victoria Road, Oaklands, Johannebsurg
Telephone: +27 11 483 1249
Fax: +27 11 7280621
Address: 255 Rifle Range Rd, Cnr Joachim, Haddon
Telephone: +27 11 4341019
VILLA SAN GIOVANNI
Address: Main Terminal Building Wonderboom Airport
Telephone: +27 125430501
Fax: +27 865615444
Italian Hospitality Desk
An Italian Hospitality Desk exists within the Italian-South African Chamber of Trade and Industries. A designated staff member is dedicated to the promotion of Italian products of certified Italian origin. The Desk is also a point of reference for persons and companies who require information regarding the traceability, false advertising of Italian sounding products and brands, customs duties, tariffs, etc.
ITALIAN HOSPITALITY DESK:
Italian-South African Chamber of Trade and Industries
Regent Street cnr Kirkby Rd
Unit 3B Bedford Manor Office Suites, Bedford Gardens
Applying for MOI Certification
Criteria for the Italian Hospitality Seal are as follows:
At least 51% of the dishes and recipes on the menu must be Italian;
At least 30% of the wines on the wine list must be DOP;
Extra virgin olive oil must be available;
The restaurant should have at least one person working in the kitchen with proven experience/proficiency in Italian cuisine;
The restaurant must employ at least one person with the ability to interact with clients in ltalian;
The restaurant should embody typical Italian-inspired elements;
The menu should be written in/translated to correct Italian;
The setting and décor should be Italian-inspired;
The restaurant should primarily use DOP and IGP products;
The restaurant should actively promote Italian products and culture;
Potential restaurants who possess the above qualifications and who are keen to partake in this invaluable experience are invited to proceed with the candidacy process.
Procedures to Obtain MOI Certification
Deadline: The application and evaluation process must be submitted prior to the 30th day of November each year.
Application: Interested restaurants may apply by sending the completed and signed application form to the Italian-South African Chamber of Commerce.
Admission: The Chamber verifies the documentation and forwards the application to the external evaluation committee.
Inspection: officials from the Chamber will visit the candidate’s restaurant and compile a valuation check-list, together with photographs and customer testimonials.
Certification: After verifying the applicant’s compliance, the Evaluating Committee may approve the application thus awarding the restaurant the “Italian Hospitality, Italian Restaurants in the World” certification.
Notification: Candidate restaurants are notified of the outcomes of the assessment by the Evaluating Committee, who will, where necessary, recommend improvements and changes to be implemented.
Prize giving: Certified restaurants are presented with a certificate, a plaque and a glass adhesive logo. The local CCIE organizes a press conference with the participation of local and national journalists.
For further information and to deliver documentation, please contact: firstname.lastname@example.org
The governing body, chaired by Unioncamere coordinates the “Italian Hospitality, Italian Restaurants in the World” project. It is comprised of representatives from ministries, associations and agencies as well as the President of the Evaluating Committee. This Coordinating Committee is responsible for defining and continuously updating the 10 basic standards of good Italian Hospitality. The Evaluating Committee, whose Chairman is appointed by the Coordinating Committee, is the technical body involved in the scrutiny of the project and consists of a number of experts from major institutions and organisations. This technical body is responsible for assessing potential candidates in the lead up to the approval of the Italian Hospitality Seal.
The Italian Chambers of Commerce Abroad (CCIE) and the Unioncamere and Assocamerestero aim to publicise this initiative and provide restaurateurs with the necessary information about the Italian Hospitality Seal and criteria for application. The Secretary General of the CCIE will inspect periodically that the standards of the “Italian Seal” are upheld by recipient restaurants. Technical support and secretarial assistance isprovided by ISNART.